Blogs

Please find a range of blogs below:

Prospecting in the Digital Age

​ How to prospect online without sounding pushy The internet has made prospecting easier—but also noisier. To stand out, we must approach prospects authentically. What works in digital prospecting Personalized messages: Avoid generic pitches. Instead, mention something specific about their profile or business. Engage before you pitch: Like, comment, or share their content before starting a conversation. Be concise: Online attention spans are short. Get to the point quickly. Example opening message: “Hi [Name], I saw your recent post... Read full article

Turning “No” into “Not Yet”

What to do when a prospect says no A “no” today doesn’t mean “no” forever—it often means “not yet.” How to handle a “no” gracefully Thank them for their time. It leaves a positive impression. Ask for feedback. “What’s holding you back right now?” Stay in touch. Follow up periodically with helpful content or updates. Story: When a no became a yes A prospect once told me, “This isn’t the right time.” I replied, “No problem—can I send you updates... Read full article

The Power of Personalization

​ Why one-size-fits-all doesn’t work in prospecting Every prospect is unique, so our approach should be too. How to personalize your prospecting Research before reaching out. Find out what matters most to them. Tailor your message. Mention their goals, challenges, or interests. Offer a custom solution. Show you’re not just offering a one-size-fits-all pitch. Quick tip: Use their name often A prospect’s name is their favourite word. Use it wisely—it makes every interaction feel personal. Humour I tried personalizing my... Read full article

Handling Objections with Confidence

Turn objections into opportunities Objections aren’t rejections—they’re an invitation to deeper conversations. The three-step method to handle objections Acknowledge: “That’s a great point—you’re right to ask.” Clarify: “Could you tell me more about your concern?” Respond with a story or solution: “Here’s how someone else tackled a similar challenge.” A common objection: “I’m not ready” Response: “That makes sense. What would need to happen for you to... Read full article

The 5-Second Rule for Prospecting

​ Win a prospect’s attention in 5 seconds Attention spans are shrinking, so we have to make every second count. The 5-second strategy Prospects decide quickly whether to keep listening. Here’s how to hook them: Start with a question. “What’s the one thing you’d change about your current situation?” Share a bold statement. “Did you know 70% of people could improve this in just one step?” Give them a reason to care. “This could save you time, money, or stress starting now.” Why this... Read full article

The Art of Following Up

​ Following up: When and how to do it right Most prospects don’t commit on the first interaction. Following up is where the magic happens. Timing is everything Within 24 hours: Send a quick note to say, “Thanks for your time.” 1 week later: Check in with a new resource or insight. 1 month later: Touch base with a light, friendly message. What to say “I thought of you when I came across this resource—hope it’s helpful!” “Just checking in to see if this is still on your radar.” “Wanted to... Read full article

From Stranger to Connection

​ Turn strangers into connections in 3 steps Every prospect starts as a stranger. Here’s how to bridge that gap. Step 1: Warm up the conversation Start with a simple observation or compliment. Example: “That’s an interesting [detail about them]. What’s the story behind it?” Step 2: Ask about their priorities “What’s the most important thing you’re focusing on this year?” This question shifts the focus to what matters to them. Step 3: Offer a small value upfront A quick tip, resource, or insight... Read full article

Rapport in 60 Seconds

One minute to win a prospect’s trust The first 60 seconds of any conversation set the tone. Use them wisely. The 60-second rapport formula Start with a smile. Yes, even on video calls—it’s contagious. Ask a personal question. Example: “What’s something fun you’ve done recently?” Find common ground. A simple “Me too!” goes a long way. Practice makes perfect I used to stumble through my openings until I practiced a simple formula: A quick intro. A question about them. A statement that shows... Read full article

Building Instant Trust

Trust in seconds: The ultimate prospecting skill Trust isn’t built overnight, but it can start in seconds with the right approach. How to create instant trust Be transparent. Say, “I’m here to see if this could be helpful for you. If not, no problem.” Start with their interests. Lead with, “Tell me what’s most important to you.” Match their communication style. Speak their language—literally and figuratively. Why empathy wins A prospect once told me, “I’ve dealt with too many pushy... Read full article

Prospecting with Questions That Work

​ The secret to better prospecting: Ask smarter questions Good questions can open doors, build trust, and move the conversation forward. Why questions matter Questions show prospects that we care about their needs and opinions. The right ones spark curiosity and uncover what matters most to them. Three power questions for instant rapport “What’s your biggest challenge right now?” – Shows empathy and uncovers pain points. “What would you change about your current situation?” – Helps them identify areas... Read full article

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