Blogs

Please find a range of blogs below:

Fast Word Phrases to Build Instant Rapport

Want to create connection quickly? Try these simple openers: Most people… Everybody knows… Everybody says… Well, you know how… As many of us know… If you are like most people… There’s an old saying… Put these phrases in front of facts your prospects already believe. They’ll nod in agreement—and now the conversation has begun. Try & Do Inside each of us there’s a part that can “try” … and a part that can “do.” Which part are we using to build... Read full article

What Can We Do in 15 Minutes a Day?

​ We don’t need a 24-hour day plus an extra 15 minutes. What we need is choice. Instead of spending hours scrolling through cat videos, YouTube suggestions, or gloomy news commentary—keep them if you enjoy them—but take just 15 minutes of that time to get better at something important. The secret? In just 15 minutes a day, we can become awesome at almost anything. Want to master networking skills? Fifteen minutes a day adds up fast. Read 15 minutes daily? That’s one book a week. In a year, you’ve read 52 books—an... Read full article

Not Sure What to Say to New People?

​ This person might need my help, but how do I know? Ever see someone we wanted to talk to about our business, but didn’t know how to start? Happens all the time. Meeting new people successfully isn’t taught in school. We learn geometry and ancient history instead. (When was the last time a client asked you to solve for x over coffee?) If we don’t talk to that special person, what happens? Nothing. And that person might have become our best friend—or even our business partner—if we’d only given them a... Read full article

Final Score: IKEA 1 – Bernie 0

​ People hate IKEA. Or at least I do. Instant frustration — and that’s before I even open their disassembled box of alleged furniture parts. Then come the little plastic bags of screws and fasteners, with no instructions. IKEA are sadists. By the time I realise the “instructions” are just vague cartoon drawings, I’m already cross. My solution? Hire a fourth-grader who can figure it out faster than me. Presentations Can Feel the Same Way And that is exactly how our presentations can look to... Read full article

Discovering the Prospect’s Real Problem

​ Your prospects are already thinking about their own challenges—not your product’s features. So how do we uncover what matters most to them? Ask two simple questions in order: Question 1: “What do you like most about …?” Question 2: “What do you like least about …?” The first question helps them relax. The second question reveals the pain point. Example Conversation You ask: “What do you like most about your job?” They reply: “Well, the pay is decent. It was my dream job... Read full article

The Power of Storytelling in Prospecting

How to turn your stories into prospecting gold Stories aren’t just for entertainment—they’re tools that build rapport, create trust, and inspire action. Why stories work They’re memorable. Prospects forget facts but remember stories. They build emotional connections. Stories tap into feelings, not just logic. They demonstrate value. A story about a successful client shows what you can do without sounding like a pitch. How to craft a compelling story Start with a relatable problem. “One of my clients was struggling with... Read full article

Mastering the Prospecting Mindset

​ Your mindset is your prospecting superpower Prospecting is as much about attitude as it is about strategy. A strong mindset can transform the way you approach every interaction. The mindset that wins prospects Be curious, not salesy. Think of prospecting as a way to learn about people, not sell to them. Detach from outcomes. Whether they say yes or no, your goal is to start a conversation. Embrace rejection. Every “no” brings you closer to the next “yes.” Why your energy matters People respond to your energy before your... Read full article

Making Follow-Ups Fun

​ Turn follow-ups into opportunities (and make them fun) Follow-ups don’t have to be a chore. With the right mindset, they can be the most enjoyable part of prospecting. How to make follow-ups enjoyable Inject humour: “I was about to give up on reaching you, but then I remembered persistence is my middle name.” Add value: Share an article, tip, or insight related to their interests. Celebrate small wins: Each response is a step forward, even if it’s just “No, thanks.” Story: A fun follow-up that worked I once... Read full article

Overcoming Awkward Starts

​ Avoid awkward prospecting moments We’ve all had awkward starts with prospects. The good news? They’re easy to avoid with preparation. How to avoid awkward moments Plan your opener: Know your first sentence before you start the conversation. Be curious, not pushy: “What’s been keeping you busy these days?” Laugh it off: If things get awkward, a light joke can reset the tone. Story: My most awkward moment I once called a prospect and accidentally used the wrong name. I laughed and said, “Well, that’s one... Read full article

Turning Referrals into Gold

​ The easiest prospects to approach: Referrals Referrals are like gold—they come pre-qualified and pre-trusted. How to ask for referrals Timing matters: Ask happy clients immediately after a successful interaction. Be specific: “Do you know anyone who’s also looking for [specific benefit]?” Make it easy: Provide an email template or introduction message they can use. Why referrals are powerful A referral means someone has already vouched for you. It’s the fastest way to start a conversation on the right... Read full article

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