03 August 2025
How to prospect online without sounding pushy
The internet has made prospecting easier—but also noisier. To stand out, we must approach prospects authentically.
What works in digital prospecting
- Personalized messages: Avoid generic pitches. Instead, mention something specific about their profile or business.
- Engage before you pitch: Like, comment, or share their content before starting a conversation.
- Be concise: Online attention spans are short. Get to the point quickly.
Example opening message:
“Hi [Name], I saw your recent post about [topic]. It was insightful! I’d love to hear your thoughts on [related topic].”
Why this works
By focusing on relationships instead of sales, we build trust and increase our chances of meaningful connections.
Humour
I messaged a prospect online and said, “Can we talk?” They replied, “Is this a bot?”
Online prospecting is great—until you realize you’ve liked your prospect’s post from 2015.
I tried using emojis in my pitch. Now I’m known as the “smiley face guy.”
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