06 July 2025
Win a prospect’s attention in 5 seconds
Attention spans are shrinking, so we have to make every second count.
The 5-second strategy
Prospects decide quickly whether to keep listening. Here’s how to hook them:
- Start with a question. “What’s the one thing you’d change about your current situation?”
- Share a bold statement. “Did you know 70% of people could improve this in just one step?”
- Give them a reason to care. “This could save you time, money, or stress starting now.”
Why this works
It’s not just about what we say—it’s about how we make prospects feel in those first moments.
Humour
My 5-second rule for snacks: If I drop one, it’s still good. My 5-second rule for prospecting? No crumbs allowed.
I told a prospect I could hook them in 5 seconds. They replied, “You’ve got 3 left.”
The only thing faster than my prospecting pitch is my coffee disappearing in the morning.
Until the next time, if you have friends who would like to get these newsletters, please send this link:
http://www.berniedesouza.com/coaching/professionals.aspx
Back
Tags
Comments
Sorry, comments are now closed.