Please find a range of blogs below:
30 March 2025
Stories win hearts
Facts tell, but stories sell.
Why mini-stories work
Stories are memorable. When we tell a prospect about someone like them who succeeded with our help, they can see themselves in the story.
How to create mini-stories
Start with a simple intro: “I remember when...”
Describe the problem the person faced.
Share how the solution worked for them.
End with the result: “Now they’re enjoying XYZ benefit.”
A quick example
I worked with someone who felt stuck in their career. They wanted more time and...
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23 March 2025
Let the problem guide the way
Prospects don’t buy products; they buy solutions to problems. So, let’s focus on the problem.
Start with this question:
“What’s the one thing you’d change about your current situation if you could?” This question uncovers what really matters to the prospect.
Why problems create connection
When we listen to a prospect’s problem and repeat it back, they feel heard. And when they feel heard, they trust us.
Example phrases to get started:
“What’s been the toughest...
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16 March 2025
Let curiosity lead the way
When we stop trying to sell and start getting curious, prospects open up in ways we never imagined.
Why curiosity works
Humans love to talk about themselves—it’s a universal truth. When we show genuine interest, rapport builds effortlessly. Try these:
“What’s been keeping you busy lately?”
“What’s something exciting happening in your life right now?”
“What’s the biggest challenge you’re facing this month?”
Listening: The ultimate superpower
I used...
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09 March 2025
Why complicate prospecting?
Prospecting doesn’t have to be a grind. Here’s a secret: the simplest methods often work best.
Why simplicity works
Prospects are overwhelmed by the constant noise of ads, pitches, and offers. The more complex our approach, the easier it is for them to tune out. Instead, we can simplify with these steps:
Be direct. A simple, “Have you thought about improving this area of your life?” opens doors.
Ask one question. Example: “What would you like to change most in your current...
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