09 February 2025
Every prospect wonders: “Are you going to sell me something I don’t need?”
This fear makes us seem scary. But we can fix it.
Start by stating facts they already believe. This builds rapport and lowers their guard. Examples:
“Commuting eats up so much time.”
“Saving is tough with prices this high.”
“Wouldn’t a second paycheck make life easier?”
Watch them relax as you acknowledge their reality. Then, you can introduce your offer without resistance.
How to “Read...
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02 February 2025
Ever had a prospect go off on a tangent when you’re trying to explain your offer?
It’s tempting to redirect hard, but let’s be subtle. Use these soft phrases:
“Some things matter more than others.”
“Not sure how important this is to you, but…”
“Let’s focus on the bigger picture.”
Gently guide the conversation without breaking rapport.
Ask, Don’t Push
When prospects express interest, don’t pounce with hard closes.
Instead, ask: “How soon would you like to see...
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