Please find a range of blogs below:
23 February 2025
Instead of overwhelming prospects with information, answer the only three questions they care about:
“What kind of business are you in?”
“How can you solve my problem?”
“What’s in it for me?”
Focus on these, and you’ll save time—and win trust.
Investing in Yourself
Where’s the best place to spend £100?
Not Facebook ads or prospect lists.
The best investment is learning what to say.
Skills stay with you for life and pay off forever.
Renoir Was Right
The painter Renoir...
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16 February 2025
I ditched my presentation book and asked one question:
“What would you like to know first?”
Then I listened. This approach shuts off the “sales alarm” in prospects’ minds.
Instead of bracing for a pitch, they relax—and hear your message without bias.
From Social to Commercial
Talking to prospects like they’re friends is fun, but it’s not profitable. Our job isn’t to chat; it’s to help them decide.
Decisions come from the subconscious, not the conscious mind. So stop throwing facts and...
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09 February 2025
Every prospect wonders: “Are you going to sell me something I don’t need?”
This fear makes us seem scary. But we can fix it.
Start by stating facts they already believe. This builds rapport and lowers their guard. Examples:
“Commuting eats up so much time.”
“Saving is tough with prices this high.”
“Wouldn’t a second paycheck make life easier?”
Watch them relax as you acknowledge their reality. Then, you can introduce your offer without resistance.
How to “Read...
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02 February 2025
Ever had a prospect go off on a tangent when you’re trying to explain your offer?
It’s tempting to redirect hard, but let’s be subtle. Use these soft phrases:
“Some things matter more than others.”
“Not sure how important this is to you, but…”
“Let’s focus on the bigger picture.”
Gently guide the conversation without breaking rapport.
Ask, Don’t Push
When prospects express interest, don’t pounce with hard closes.
Instead, ask: “How soon would you like to see...
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