The Three Questions That Matter

23 February 2025

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Instead of overwhelming prospects with information, answer the only three questions they care about:

1. “What kind of business are you in?”
2. “How can you solve my problem?”
3. “What’s in it for me?”

Focus on these, and you’ll save time—and win trust.

Investing in Yourself

Where’s the best place to spend £100?

Not Facebook ads or prospect lists.

The best investment is learning what to say.

Skills stay with you for life and pay off forever.

Renoir Was Right

The painter Renoir said, “First, learn your craft. It won’t prevent you from becoming a genius later.”

Master your craft. Then you’ll stand out as a genius in your field.​

Humour

What do you call a pony with a sore throat?

A little hoarse.

Until the next time, if you have friends who would like to get these newsletters, please send this link:

http://www.berniedesouza.com/coaching/professionals.aspx

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