30 March 2025
Stories win hearts
Facts tell, but stories sell.
Why mini-stories work
Stories are memorable. When we tell a prospect about someone like them who succeeded with our help, they can see themselves in the story.
How to create mini-stories
- Start with a simple intro: “I remember when...”
- Describe the problem the person faced.
- Share how the solution worked for them.
- End with the result: “Now they’re enjoying XYZ benefit.”
A quick example
I worked with someone who felt stuck in their career. They wanted more time and money freedom. After working with us, they transitioned to a role they loved and doubled their income in a year.
Humour
Why are stories like chocolate? Because everyone loves them, and they’re addictive.
My mini-stories are like my cooking—short, sweet, and slightly undercooked.
I told a prospect a story, and they said, “You should write a book.” Maybe later. First, let’s close this deal.
Until the next time, if you have friends who would like to get these newsletters, please send this link:
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