Blogs

Please find a range of blogs below:

Mastering the Prospecting Mindset

​ Your mindset is your prospecting superpower Prospecting is as much about attitude as it is about strategy. A strong mindset can transform the way you approach every interaction. The mindset that wins prospects Be curious, not salesy. Think of prospecting as a way to learn about people, not sell to them. Detach from outcomes. Whether they say yes or no, your goal is to start a conversation. Embrace rejection. Every “no” brings you closer to the next “yes.” Why your energy matters People respond to your energy before your... Read full article

Making Follow-Ups Fun

​ Turn follow-ups into opportunities (and make them fun) Follow-ups don’t have to be a chore. With the right mindset, they can be the most enjoyable part of prospecting. How to make follow-ups enjoyable Inject humour: “I was about to give up on reaching you, but then I remembered persistence is my middle name.” Add value: Share an article, tip, or insight related to their interests. Celebrate small wins: Each response is a step forward, even if it’s just “No, thanks.” Story: A fun follow-up that worked I once... Read full article

Overcoming Awkward Starts

​ Avoid awkward prospecting moments We’ve all had awkward starts with prospects. The good news? They’re easy to avoid with preparation. How to avoid awkward moments Plan your opener: Know your first sentence before you start the conversation. Be curious, not pushy: “What’s been keeping you busy these days?” Laugh it off: If things get awkward, a light joke can reset the tone. Story: My most awkward moment I once called a prospect and accidentally used the wrong name. I laughed and said, “Well, that’s one... Read full article

Turning Referrals into Gold

​ The easiest prospects to approach: Referrals Referrals are like gold—they come pre-qualified and pre-trusted. How to ask for referrals Timing matters: Ask happy clients immediately after a successful interaction. Be specific: “Do you know anyone who’s also looking for [specific benefit]?” Make it easy: Provide an email template or introduction message they can use. Why referrals are powerful A referral means someone has already vouched for you. It’s the fastest way to start a conversation on the right... Read full article

The Two-Minute Trust Builder

​ Build trust faster with these two-minute techniques Trust is earned, not given—but it doesn’t have to take forever. Quick trust-building techniques Share a relatable story: “I’ve been where you are, and here’s what helped me.” Be transparent: “This might not be the right fit for you, but I’d love to explore it together.” Find common ground: “We both share an interest in [topic].” Why speed matters Prospects make snap judgments. A quick, honest connection makes all the... Read full article

Prospecting in the Digital Age

​ How to prospect online without sounding pushy The internet has made prospecting easier—but also noisier. To stand out, we must approach prospects authentically. What works in digital prospecting Personalized messages: Avoid generic pitches. Instead, mention something specific about their profile or business. Engage before you pitch: Like, comment, or share their content before starting a conversation. Be concise: Online attention spans are short. Get to the point quickly. Example opening message: “Hi [Name], I saw your recent post... Read full article

Turning “No” into “Not Yet”

What to do when a prospect says no A “no” today doesn’t mean “no” forever—it often means “not yet.” How to handle a “no” gracefully Thank them for their time. It leaves a positive impression. Ask for feedback. “What’s holding you back right now?” Stay in touch. Follow up periodically with helpful content or updates. Story: When a no became a yes A prospect once told me, “This isn’t the right time.” I replied, “No problem—can I send you updates... Read full article

The Power of Personalization

​ Why one-size-fits-all doesn’t work in prospecting Every prospect is unique, so our approach should be too. How to personalize your prospecting Research before reaching out. Find out what matters most to them. Tailor your message. Mention their goals, challenges, or interests. Offer a custom solution. Show you’re not just offering a one-size-fits-all pitch. Quick tip: Use their name often A prospect’s name is their favourite word. Use it wisely—it makes every interaction feel personal. Humour I tried personalizing my... Read full article

Handling Objections with Confidence

Turn objections into opportunities Objections aren’t rejections—they’re an invitation to deeper conversations. The three-step method to handle objections Acknowledge: “That’s a great point—you’re right to ask.” Clarify: “Could you tell me more about your concern?” Respond with a story or solution: “Here’s how someone else tackled a similar challenge.” A common objection: “I’m not ready” Response: “That makes sense. What would need to happen for you to... Read full article

The 5-Second Rule for Prospecting

​ Win a prospect’s attention in 5 seconds Attention spans are shrinking, so we have to make every second count. The 5-second strategy Prospects decide quickly whether to keep listening. Here’s how to hook them: Start with a question. “What’s the one thing you’d change about your current situation?” Share a bold statement. “Did you know 70% of people could improve this in just one step?” Give them a reason to care. “This could save you time, money, or stress starting now.” Why this... Read full article

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