Please find a range of blogs below:
21 September 2025
Your prospects are already thinking about their own challenges—not your product’s features.
So how do we uncover what matters most to them? Ask two simple questions in order:
Question 1: “What do you like most about …?”
Question 2: “What do you like least about …?”
The first question helps them relax. The second question reveals the pain point.
Example Conversation
You ask: “What do you like most about your job?”
They reply: “Well, the pay is decent. It was my dream job...
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14 September 2025
How to turn your stories into prospecting gold
Stories aren’t just for entertainment—they’re tools that build rapport, create trust, and inspire action.
Why stories work
They’re memorable. Prospects forget facts but remember stories.
They build emotional connections. Stories tap into feelings, not just logic.
They demonstrate value. A story about a successful client shows what you can do without sounding like a pitch.
How to craft a compelling story
Start with a relatable problem. “One of my clients was struggling with...
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07 September 2025
Your mindset is your prospecting superpower
Prospecting is as much about attitude as it is about strategy. A strong mindset can transform the way you approach every interaction.
The mindset that wins prospects
Be curious, not salesy. Think of prospecting as a way to learn about people, not sell to them.
Detach from outcomes. Whether they say yes or no, your goal is to start a conversation.
Embrace rejection. Every “no” brings you closer to the next “yes.”
Why your energy matters
People respond to your energy before your...
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31 August 2025
Turn follow-ups into opportunities (and make them fun)
Follow-ups don’t have to be a chore. With the right mindset, they can be the most enjoyable part of prospecting.
How to make follow-ups enjoyable
Inject humour: “I was about to give up on reaching you, but then I remembered persistence is my middle name.”
Add value: Share an article, tip, or insight related to their interests.
Celebrate small wins: Each response is a step forward, even if it’s just “No, thanks.”
Story: A fun follow-up that worked
I once...
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24 August 2025
Avoid awkward prospecting moments
We’ve all had awkward starts with prospects. The good news? They’re easy to avoid with preparation.
How to avoid awkward moments
Plan your opener: Know your first sentence before you start the conversation.
Be curious, not pushy: “What’s been keeping you busy these days?”
Laugh it off: If things get awkward, a light joke can reset the tone.
Story: My most awkward moment
I once called a prospect and accidentally used the wrong name.
I laughed and said, “Well, that’s one...
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17 August 2025
The easiest prospects to approach: Referrals
Referrals are like gold—they come pre-qualified and pre-trusted.
How to ask for referrals
Timing matters: Ask happy clients immediately after a successful interaction.
Be specific: “Do you know anyone who’s also looking for [specific benefit]?”
Make it easy: Provide an email template or introduction message they can use.
Why referrals are powerful
A referral means someone has already vouched for you. It’s the fastest way to start a conversation on the right...
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10 August 2025
Build trust faster with these two-minute techniques
Trust is earned, not given—but it doesn’t have to take forever.
Quick trust-building techniques
Share a relatable story: “I’ve been where you are, and here’s what helped me.”
Be transparent: “This might not be the right fit for you, but I’d love to explore it together.”
Find common ground: “We both share an interest in [topic].”
Why speed matters
Prospects make snap judgments. A quick, honest connection makes all the...
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03 August 2025
How to prospect online without sounding pushy
The internet has made prospecting easier—but also noisier. To stand out, we must approach prospects authentically.
What works in digital prospecting
Personalized messages: Avoid generic pitches. Instead, mention something specific about their profile or business.
Engage before you pitch: Like, comment, or share their content before starting a conversation.
Be concise: Online attention spans are short. Get to the point quickly.
Example opening message:
“Hi [Name], I saw your recent post...
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27 July 2025
What to do when a prospect says no
A “no” today doesn’t mean “no” forever—it often means “not yet.”
How to handle a “no” gracefully
Thank them for their time. It leaves a positive impression.
Ask for feedback. “What’s holding you back right now?”
Stay in touch. Follow up periodically with helpful content or updates.
Story: When a no became a yes
A prospect once told me, “This isn’t the right time.”
I replied, “No problem—can I send you updates...
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20 July 2025
Why one-size-fits-all doesn’t work in prospecting
Every prospect is unique, so our approach should be too.
How to personalize your prospecting
Research before reaching out. Find out what matters most to them.
Tailor your message. Mention their goals, challenges, or interests.
Offer a custom solution. Show you’re not just offering a one-size-fits-all pitch.
Quick tip: Use their name often
A prospect’s name is their favourite word. Use it wisely—it makes every interaction feel personal.
Humour
I tried personalizing my...
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