From Stranger to Connection

22 June 2025

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Turn strangers into connections in 3 steps

Every prospect starts as a stranger. Here’s how to bridge that gap.

Step 1: Warm up the conversation

Start with a simple observation or compliment. Example: “That’s an interesting [detail about them]. What’s the story behind it?”

Step 2: Ask about their priorities

“What’s the most important thing you’re focusing on this year?” This question shifts the focus to what matters to them.

Step 3: Offer a small value upfront

A quick tip, resource, or insight shows you’re genuinely here to help.

Story: From zero to rapport in minutes

I once cold-called a prospect and started with, “I noticed you recently published an article on [their topic]. Great insights—what inspired it?” They opened up, and by the end of the call, they wanted to hear more about what I offered.

Humour

I tried turning a stranger into a connection once. Turns out, they were still a stranger afterward.

Why don’t strangers trust me? Because I keep telling these terrible jokes.

My best way to connect with strangers? Free coffee. Works every time.

Until the next time, if you have friends who would like to get these newsletters, please send this link:

http://www.berniedesouza.com/coaching/professionals.aspx

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