29 June 2025
Following up: When and how to do it right
Most prospects don’t commit on the first interaction. Following up is where the magic happens.
Timing is everything
- Within 24 hours: Send a quick note to say, “Thanks for your time.”
- 1 week later: Check in with a new resource or insight.
- 1 month later: Touch base with a light, friendly message.
What to say
- “I thought of you when I came across this resource—hope it’s helpful!”
- “Just checking in to see if this is still on your radar.”
- “Wanted to follow up on our last conversation—happy to chat more if you’re interested!”
Why it works
Persistence shows you care, but it’s the tone and timing that keep the connection warm.
Humour
Following up is like dating. If they don’t reply, move on—or try again with flowers.
I once followed up so much, my prospect thought I was part of their family.
Why do I love follow-ups? Because eventually, someone has to reply… right?
Until the next time, if you have friends who would like to get these newsletters, please send this link:
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