Please find a range of blogs below:
02 July 2023
Well, it is not really a "battle," but we need to know where to go to work.
If we are going in the wrong direction, it doesn't matter how hard we work, it's going to be ugly.
So where does the "battle" occur in our business?
In the six inches between our prospects' ears.
The flip chart, the online video, the glossy brochure ... all are meaningless unless we recognize that we must go to work inside our prospects' minds.
What do I mean? We have to fight to get our good information inside of our prospects'...
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25 June 2023
Did you know that during our lifetime, we spend more time speaking to ourselves than we do to any other person.
Harvard psychologist Shawn Achor says that the most important conversations we ever have, are the ones that we have with our self. Primarily, because the relationship we have with our self, influences the relationships that we have with others.
In Achor's research for his bestselling book "Before Happiness", he reveals that we often speak to ourselves more negatively than we speak to our worst enemy.
Achor asks, "Ever loved someone so...
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11 June 2023
In sales we often hear the importance of using the client or prospect's name.
Despite this, it seems that often this is overlooked. Here's a reminder as to the importance of this massively significant communication tool...
It’s the number one attention getter, consciously or sub consciously.
It creates instant rapport.
It makes you feel more like a friend to the other person.
It’s still the 'sweetest sound' to the human ear.
It personalises the conversation.
It makes us take the interaction more seriously.
It's difficult to...
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04 June 2023
Is 'Offering Added Value' just a Bunch of Words?
Businesses talk about giving added value. Some even achieve this massive profit catalyst, but what is added value in real terms and how do you deliver it?
Added Value: What is “Value added “? A totally unexpected additional benefit that transforms the feelings of the buyer. (Who will now want to do business with you again).
It just needs to be these three things:
1 - Genuine. As opposed to a gimmick or bribe.
2 - Individual. Something that is done in the moment rather than being done for...
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28 May 2023
1. Those that know how to do it (have the skills) but have no motivation. They are comfortable where they are. Our challenge is to motivate them to action. That is really, really difficult.
2. Those that do not have the skills, but are highly motivated. We have to teach them the skills of your business. That is a lot easier.
See a plan? Find highly motivated people, and then teach them the skills.
They will continue to work, and we won't be frustrated.
Smile!
This is a universal body language signal that tells prospects that they can trust us and...
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21 May 2023
In an interview with the magazine Vanity Fair, David Bowie cited one of his favourite quotes - "Most people die when they're 25 but don't get buried until they're 75", Benjamin Franklin - when explaining why everything you do that isn't you is a mistake.
When asked his definition of misery, Bowie replied, "Living in fear of expressing myself and doing what I was born to do, which like all other human beings is to be creative and to create."
Bowie did things which didn't necessarily add years to his life, but which did add a...
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14 May 2023
The Professional: "But I invited 100 people I know and only one person wanted to come to a presentation. I hate all this rejection!"
Hmmm. Think about this.
Three possible problems here.
Problem #1: If you are saying the wrong words on the phone, prospects are not rejecting the opportunity, since they don't even know what the opportunity is yet. The prospects are rejecting the words you use to make the invitation. Solution? Learn new trained words and better telephone techniques to invite.
Problem #2: The prospects are rejecting you because of...
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07 May 2023
Discover: “The Six Levels of Communication”.
For this one-minute video on the 6 levels of communication, click here:
http://www.berniedesouza.com/video-tip-7/default.aspx
Don’t sell features. Don’t sell benefits.
Instead, base your sales presentation on your prospect’s most pressing problem. Then you’ll have your prospect’s attention.
You will probably have an idea of the problem.
So, if you ask your prospect using these 3 magic words, they will definitely feel more comfortable about giving you some problems...
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30 April 2023
Quick questions.
Which is more powerful?
A Facebook ad to strangers?
A quality referral from someone we helped.
The answer is obvious.
A quality, pre-sold referral is a great prospect.
Phil was able to sell his financial advisor business because of my help. But the biggest factor in my opinion? Personal Introducers' Events. Getting inbound quality prospects makes our businesses more valuable to purchasers.
Here it is in Phil's own words in less than a...
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23 April 2023
Psychologist Dr. Oliver James said, "If you want to live a full and fulfilled life, do your own thing on your own terms."
The reality, however, is that the vast majority of people want us to confirm the validity of their beliefs by conforming to them. This is particularly true of most bosses.
So in your desire to be accepted, it's easy to end up thinking like everyone else.
But the problem is that if you're thinking like everyone else, then you're not thinking, and your need for acceptance can make you invisible.
Fitting in is fine, but...
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