Please find a range of blogs below:
07 June 2020
What are our prospects thinking?
"Who are you?"
"Should I listen to you?"
"Why should I believe you?"
"Can I trust what you say?"
These are the first four things prospects think.
Did we notice that what we offer hasn’t even made their top four questions?
That is why we should not start too soon with our product and opportunity information dump.
We want to answer these questions in our prospects’ minds first.
How to give prospects good choices.
First, limit the choices. Humans prefer limited...
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31 May 2020
Many people ask, "What should I put on my About Page? I have an About Page for Facebook, LinkedIn, etc."
Depending on the platform, there are more advanced strategies. But for now, here is an easy one to get us started.
Why do people come to our About Page? Well, if we are in business, they come to see if we can help them with their business. An easy statement to include in our About Page is, "I help people to."
Some examples?
"I help people to ..." get more clients for their business."
"I help people to ..." get...
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24 May 2020
A great question to start our mornings.
"Will I learn something new today, or will I stay where I am?"
Harsh.
I have a habit that makes that decision automatically.
The first thing I do every day is ... read something new. I like books. I can discover in a few pages something that may have taken someone ten years to learn.
For others, they may prefer to learn by audio. Personal choice. I read faster than I listen, so I like to save time by reading.
Making this decision first thing every morning means over time, we grow.
What are our prospects...
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17 May 2020
Quick questions.
Which is more powerful?
1. A Facebook ad to strangers?
2. A quality referral from someone we helped?
The answer is obvious.
A quality, pre-sold referral is a great prospect.
Cold leads treated like sheep, pushed into funnels, sorted and sold to ... seem like a waste of time in comparison.
Building relationships with a few people and investing time in their development feels like a better business model.
Internet marketing is so different.
The normal approach is to make each...
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10 May 2020
When you wanted to meet someone who didn't live close to your house, what did you do?
We picked up the telephone or sent them a message.
Now with the coronavirus, nothing has changed.
Can we use the coronavirus as an excuse not to contact people?
Oh wait! Some things did change.
#1. More people are at home, so they are easier to get in touch with.
#2. Fewer people can use the excuse they don't have any time.
#3. Lets Look at what problems our clients or...
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12 April 2020
Mend our nets!
I asked a successful restaurant owner, “How did you get started in the restaurant business?” And the restaurant owner told this story.
I started out as a young man working on a fishing boat. Unskilled as a fisherman, I bounced from boat to boat trying to make a living.
Over the years I noticed most nets had holes in them, so some fish were lost in every catch.And when the seas got too rough to fish, the boats stayed closer to shore and caught fewer fish. Occasionally, the boats had engine problems and we experienced “down...
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29 March 2020
The word abracadabra is an Aramaic term which means, "I will create what I say."
It's a powerful concept.
It's why Muhammad Ali wrote the round he would stop his opponent inside his boxing gloves.
It's why Thomas Edison often announced the invention of a device before he had invented it.
It's why Jim Carrey wrote himself a cheque for $10 million before he had ever made a movie.
The most important story you tell is the one you tell yourself.
You're either held captive by your story or captivated by it and...
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15 March 2020
Leading performance psychologist and Chairman of the Human Performance Institute Dr. Jim Loehr said, "Your mindset puts a lid on what you can achieve, because your body hears everything your mind says and acts accordingly."
If you go to a restaurant you wouldn't order your least favourite dish, would you?
Yet when it comes to our thinking, we humans have a habit of choosing the most unsavoury thought patterns that don't support what we want to achieve.
If beating ourselves up worked, we would all have a six-pack, a fat...
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01 March 2020
It feels great to be chosen doesn't it?
Whether that's for the football team, the quiz team or a new job, the social approval massages the ego.
From the moment we're born, until we leave this mortal coil, someone chooses which school we go to, what college we attend, what job we get, when we're promoted, the list goes on.
So our lives can easily be reduced to one of being a follower.
Our inner voice, innate creativity and burning inspiration are often subdued by society's requirement to take orders, stay in line and maintain the status...
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16 February 2020
When a giraffe is born it falls more than six feet from its mother's womb on to the floor.
After checking that it's breathing normally the mother kicks the baby and sends it sprawling. In fact, the mother will keep kicking its new-born until it stands up and then, when it does eventually stand up, the mother will kick its new born again so it falls down. This seemingly cruel process is repeated for 10 - 15 minutes.
In the wild, baby giraffes must be able to get up very quickly in order to stay with the herd, where there is safety and not fall prey to lions,...
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