What are our prospects thinking?

What are our prospects thinking?

"Who are you?"
"Should I listen to you?"
"Why should I believe you?"
"Can I trust what you say?"

These are the first four things prospects think.

Did we notice that what we offer hasn’t even made their top four questions?

That is why we should not start too soon with our product and opportunity information dump.

We want to answer these questions in our prospects’ minds first.

How to give prospects good choices.

First, limit the choices. Humans prefer limited choices.

Second, make the choices easy. Here is an example.

Choice #1: Keep your life the same. Don’t change.
Choice #2: Have a conversation with a possible solution.

Done. Easy.

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