12 July 2026
Imagine a prospective client has an important issue they want to resolve.
They arrange an initial meeting and arrive at your office.
Now consider this.
That same prospective client could describe exactly the same problem to 50 different firms.
The problem stays the same.
So how do they decide who to trust?
Is it:
Your qualifications?
The size of your office?
The quality of the coffee?
Your website?
Your testimonials?
The artwork on the walls?
Your fees?
The way you are dressed?
Your years of experience?
Whilst all of these...
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05 July 2026
Before we focus on Cautious personalities, here is a reminder of the four personality styles:
This week we complete our series with the Cautious Personality.
Cautious personalities make up around 30% of the population.
They like structure, accuracy and detail.
Whilst Direct personalities want the short version, Cautious personalities usually want more information before making a decision.
How to spot them
They ask detailed questions.
They speak more slowly.
They are well organised.
They like facts and evidence.
They rarely make rushed...
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