Please find a range of blogs below:
15 February 2026
Sometimes it is not our offer.
It is how we offer it.
A small change in words can make a big difference.
Let us look at a few examples.
“Can you … ?”
“Would it be okay if … ?” (Better)
“I would like to give you a presentation.”
“Would you like at least one more option?” (Better)
“Well, what do you want to do?”
“What would be easier for you?” (Better)
“Let me tell you …”
“Well, you know how …” (Better)
Choosing better...
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08 February 2026
We have all heard someone say, “We rise to the occasion.”
What does that really mean?
I think it suggests that when the pressure is on, we suddenly find new skills because we are motivated.
That sounds nice.
But it is not true.
A better way to say it is this: “We rise to our level of skills.”
An example
Imagine this.
The lion tamer at the circus gets food poisoning.
We are chosen as the replacement.
This is our big moment.
We are motivated.
We are excited.
We will “rise to the occasion” and...
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01 February 2026
Prospects are selfish.
That is not an insult. It is human nature.
So when we talk to prospects, what should we talk about?
We have two choices.
Choice one.
Talk about us and the things we offer, while the prospect is not listening and not caring.
Choice two.
Talk about the prospect and the prospect’s problems.
Which would we choose?
What most people do
Most amateur business owners choose option one.
They talk about how great they are.
They explain their branding.
They show company videos.
They talk about systems.
They...
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