04 January 2026
Closing doesn’t begin at the end of a presentation — it begins before it.
Here’s a simple five-step process that works with the way the human mind makes decisions:
Step 1: Agree with your prospects that they have a problem.
Step 2: Ask what plans they currently must fix it.
Step 3: Watch them hesitate and realise they don’t have a solution.
Step 4: Ask if they’d like you to share one.
Step 5: Watch your business grow.
Notice what’s missing?
No PowerPoint.
No company video.
Just a...
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