Please find a range of blogs below:
29 March 2026
One of the strongest programs in the subconscious mind is risk avoidance.
Many decisions are made not because people want something new, but because they want to avoid risk.
So one effective way to reduce pressure is to show prospects that choosing what we offer actually lowers risk in their lives.
For example:
“When you are trained in presenting, you reduce the risk of delivering a presentation you later regret.”
Would it be helpful to feel more confident every time you present?
“When you use our automatic referral system, you...
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22 March 2026
When we talk with prospects, we want action.
If our prospects take no action, it is the same as saying “No.”
There are two main reasons why prospects decide to act. Which one do you think is more powerful?
They want something better.
They want to fix a current problem.
If we try to convince prospects that they want something better, we sound like salespeople.
Example:
“You could have a much nicer retirement lifestyle.”
That feels like selling.
But when we help prospects fix a current problem, they see us as...
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15 March 2026
How do we take prospecting to a higher level?
One simple change.
Let us look at the difference between stating a benefit and using a hook. You decide which works better.
Imagine we are a personal trainer speaking to a workout client. We want to introduce nutrition.
Approach one: “You should buy this supplement. It will extend the benefits of this workout.”
Approach two: “How long do you want the benefits of this workout to last?”
Approach two is the “question hook”.
The difference in results is huge.
And the...
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08 March 2026
We do not have to rely on mental toughness alone to build a mindset for success. We have help.
Our brains reward us when they release endorphins, the “feel-good” hormone.
Here are a few simple ways this happens:
Exercise.
Watching a good drama on television.
Meditation.
Dark chocolate.
Now, I do not know about you, but this gives me a choice.
Choice one. Exercise.
Choice two. Dark chocolate.
So the next time you see me eating dark chocolate, and that should be fairly often, remember I am doing it purely to enhance my positive...
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01 March 2026
In the beginning, we get lots of objections.
They are simply reactions to what we say and what we do. Once we learn a few basic skills, most objections disappear. When people are sceptical about this, I give them an example.
Let us say we constantly hear the objection, “Your fees are too expensive.”
Are prospects just waking up one day and deciding to say this?
We do not see people walking down the street suddenly throwing their arms in the air and shouting, “This is too expensive!”
So yes, objections are created by what we say...
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