Please find a range of blogs below:

How to take the pressure off our prospects.

​ A major subconscious mind program is “risk avoidance.” We make many decisions because we want to avoid risk. Let our prospects know that by choosing what we offer, they will lessen the risks in their lives. An example? “When you are trained in presenting, you won’t risk delivering a presentation you regret. “When you use our automatic referral system, you won’t risk your credibility when you ask for referrals again.” “When you use our retirement process, you won’t risk depending on the state... Read full article

What motivates our prospects to take action?

When we talk with prospects, we want action. If our prospects take no action to move forward, it is the same as saying, "No." There are two main reasons why our prospects will decide to take action. Pick the reason you think is more powerful: #1. They want something better. #2. They want to fix a current problem. If we try to convince prospects that they want something better, they will feel that we are salespeople. But if we attempt to help them fix a current problem, they see us as allies. Solving problems makes our messaging easier, and we will... Read full article

Less information and more conversations

​ A one-sentence micro story to tell ourselves when we are looking for new clients. "If you were a farmer and planted £1,000 worth of seeds, would you at least stay around until harvest time?" Many business owners quit after only one or two months of prospecting and going to Networking meetings. This micro story helps them have better patience. Too much information. There is no shortage of information and advice today. The challenge is to invest our time in quality, not quantity. It will take several lifetimes to read all the advice for our... Read full article