How to take the pressure off our prospects.

A major subconscious mind program is “risk avoidance.”

We make many decisions because we want to avoid risk.

Let our prospects know that by choosing what we offer, they will lessen the risks in their lives. An example?

  • “When you are trained in presenting, you won’t risk delivering a presentation you regret.
  • “When you use our automatic referral system, you won’t risk your credibility when you ask for referrals again.”
  • “When you use our retirement process, you won’t risk depending on the state pension.”
  • “When you have extra income from your investments, you won’t risk having 100% of your income coming from only one source.”


When asking someone to change, make sure to first give an example of a successful change. This gives our listener permission to make a change without embarrassment. An example?

“Change is good. We loved changing to smartphones from our older phones.”

Then, mention the change we want them to make. More acceptable.


  • I told my girlfriend she drew her eyebrows too high. She seemed surprised.
  • My friend says to me: "What rhymes with orange" I said, "No it doesn't."
  • How many opticians does it take to change a lightbulb?
  • Is it one or two? One... or two?
  • What's orange and sounds like a parrot? A carrot.




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