Blogs

Please find a range of blogs below:

A quick rule that saves valuable.

​ A quick rule. Selling is locating somebody who wants our product or service, and then making it easy for them to buy. Could that mean making our presentation short instead of long? If we can’t explain how our product or service solves a problem for our prospects in two or three sentences, hmmm. This could be our problem. Prospects don’t want to wait around while we try to be clear and explain all the details. They want the bottom line now.   Burn? There is an old motivational saying in marketing: "If we are on fire, some... Read full article

Learning by trial-and-error isn’t ideal.

​ Learning by trial-and-error isn’t ideal. But the good news is we remember better when we make the mistakes ourselves. 😊 The bad news is very bad though. The price of learning by experience is high. Since this trial-and-error approach takes a long time, we miss out on months or years of fees we could have earned if we knew what to do. Missing out on all those fees is expensive. It gets worse. We pay the full cost of learning first, before we get our fees. We have a choice. Instead of learning by trial-and-error, we can learn from others. For... Read full article

Softer prospecting skills to get more clients

​ Try these prospecting questions. "Do you like weekends? Want them to be longer?" "Do you feel underpaid?" "Notice how prices keep going up, but our pay doesn’t don’t?" "Want a more exciting career?" "Wouldn’t it be fun if we could do the bits we like at work and not the rest?" "Want a more choice in retirement?" "Want a more option on future holidays?” Listen to the answers, and simply take the volunteers. Presentation tip. Prospects want short presentations.... Read full article