Please find a range of blogs below:
01 October 2023
"Don't be a loser! Just go out and talk to people! Mindset is everything! Learn to love rejection!"
The motivational guru couldn't stop preaching. In an even louder voice, he continued with his memorized metaphors:
No pain, no gain is like climbing a mountain - the higher you go, the harder the journey will be but the better the view at the top.
No pain, no gain is like forging a sword - you have to put in long hours and hard work to make it strong enough to withstand whatever life throws at it.
No pain, no gain is like running a marathon -...
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24 September 2023
New Advisor: "Nothing is working. I can't get anyone to talk to me. They instantly tell me they are not interested. This business doesn't work."
Successful Advisor: "It is time you learn the skill of professional ice breakers. This will get turn ordinary people into interested prospects."
New Advisor: "Ha! No way. I am arrogant. There is no way I will change what I say. It isn't my fault. Prospects are stupid. And why should I take advice from successful people like you? I know better. I know more."
We know how the story...
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17 September 2023
I recently read an article that the human attention span is now down to four seconds.
Is that true?
I don’t know, because I didn’t read the second sentence. I knew some cat videos were waiting for me if I scrolled further.
The point is that we must change our marketing model from introducing long, boring videos to prospects as the first step. These videos will educate our prospects later, but first, we have to get their attention, and their commitment.
Holding Our Prospects’ Attention
Here are some great words we can say at the end of our...
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10 September 2023
Nagging kid: “Mom, give me a cookie and I will stop bothering you.”
Mom: “If I give you a cookie, will you go back to playing your video games so I can get some work done?”
Nagging kid: “Ooooh. That would be a two-cookie deal. Can I have two-cookies?”
Like it or not, when we talk to prospects, we are making an offer.
So … how good are our marketing offers?
Prospects are self-centred. They think about themselves, their problems, and their dreams. That is why we should make our offers all about them.
Let’s...
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03 September 2023
How do our prospects react to our company videos?
Honest thoughts from prospects tricked into watching a video? Brace ourselves.
"At the end, I just wanted 12 minutes of my life back. I mean, it was like watching paint dry, but with more talking."
"I lost interest at the two-second mark. As soon as I saw the logo, I was done. Yet somehow, they managed to drag it out for what felt like an eternity."
"I don't know what was worse, the cheesy background music or the over-the-top sales pitch. Either way, I was ready to jump out a...
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