Can you beat this kid’s offer?

10 September 2023

• Nagging kid: “Mom, give me a cookie and I will stop bothering you.”
• Mom: “If I give you a cookie, will you go back to playing your video games so I can get some work done?”
• Nagging kid: “Ooooh. That would be a two-cookie deal. Can I have two-cookies?”

Like it or not, when we talk to prospects, we are making an offer.

So … how good are our marketing offers?

Prospects are self-centred. They think about themselves, their problems, and their dreams. That is why we should make our offers all about them.

Let’s start our offers by:

1. Listening to our prospects’ dreams, goals, desires, and problems.
2. Then customize our offers to serve our prospects, not us.

If you do this, then you will get this.

This is a basic offer. And why does it work so well?

"If you do this ..." means there is an effort or investment the prospects must make. This eliminates the "too good to be true" objection and scepticism prospects naturally have.

Then you will get this ..." completes the offer to our now “less sceptical” prospect.

When our offers are clear, it is easy for our prospects to make a quick decision.

How do we grow fast?

Not by doing what we are doing now ☺

• If we want different results, we have to learn new things.
• All of our current skills and knowledge has moved us to where we are now.
• If we want to go further, we must learn what we don’t know now.

Ouch.

Humour

Did you know that you can fly from any airport in the world without announcing it on Facebook.

John's favourite machine at the gym is the leg press.

Dave's favourite machine is the pec deck.

My favourite machine is the vending.

Hypnotists reckon they can cure alcoholism merely by implanting an idea in the drinker's head.

It's a sobering thought.

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