Please find a range of blogs below:
28 September 2025
People hate IKEA. Or at least I do.
Instant frustration — and that’s before I even open their disassembled box of alleged furniture parts. Then come the little plastic bags of screws and fasteners, with no instructions. IKEA are sadists.
By the time I realise the “instructions” are just vague cartoon drawings, I’m already cross.
My solution? Hire a fourth-grader who can figure it out faster than me.
Presentations Can Feel the Same Way
And that is exactly how our presentations can look to...
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21 September 2025
Your prospects are already thinking about their own challenges—not your product’s features.
So how do we uncover what matters most to them? Ask two simple questions in order:
Question 1: “What do you like most about …?”
Question 2: “What do you like least about …?”
The first question helps them relax. The second question reveals the pain point.
Example Conversation
You ask: “What do you like most about your job?”
They reply: “Well, the pay is decent. It was my dream job...
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14 September 2025
How to turn your stories into prospecting gold
Stories aren’t just for entertainment—they’re tools that build rapport, create trust, and inspire action.
Why stories work
They’re memorable. Prospects forget facts but remember stories.
They build emotional connections. Stories tap into feelings, not just logic.
They demonstrate value. A story about a successful client shows what you can do without sounding like a pitch.
How to craft a compelling story
Start with a relatable problem. “One of my clients was struggling with...
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07 September 2025
Your mindset is your prospecting superpower
Prospecting is as much about attitude as it is about strategy. A strong mindset can transform the way you approach every interaction.
The mindset that wins prospects
Be curious, not salesy. Think of prospecting as a way to learn about people, not sell to them.
Detach from outcomes. Whether they say yes or no, your goal is to start a conversation.
Embrace rejection. Every “no” brings you closer to the next “yes.”
Why your energy matters
People respond to your energy before your...
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