14 September 2025
How to turn your stories into prospecting gold
Stories aren’t just for entertainment—they’re tools that build rapport, create trust, and inspire action.
Why stories work
- They’re memorable. Prospects forget facts but remember stories.
- They build emotional connections. Stories tap into feelings, not just logic.
- They demonstrate value. A story about a successful client shows what you can do without sounding like a pitch.
How to craft a compelling story
- Start with a relatable problem. “One of my clients was struggling with [specific challenge].”
- Describe the solution. “We worked together to [action you took].”
- End with a result. “Now, they’re [specific outcome they achieved].”
Quick tips for storytelling
- Keep it short—1–2 minutes is ideal.
- Make it specific to the prospect’s situation.
- Practice telling your stories until they feel natural.
Example story:
“I once worked with someone who felt stuck in their career. They wanted more flexibility but didn’t know where to start. After we talked, they joined our program and were able to transition to a role they loved in just six months. Now, they’re earning more and spending weekends with their family."
Humour
My storytelling skills are so good, even my dog listens.
They say every story has a happy ending. Mine usually end with a coffee break.
I once told a prospect a story so long, they signed up just to make me stop
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