27 September 2020
If my astrologer, John, was any good, last year he would have seen the 2020 "virus asteroid" passing through the rare alignment of Saturn and Pluto. Guess his Nintendo addiction is decaying his mind. Or it could be his six-pack-of-beer-before-noon addiction.
Anyway, John didn’t warn me that communication with prospects was going to get harder!
Maybe I should switch to John’s mom, who is a fortune teller. Yeah, maybe I’ll plan my marketing based upon fortune tellers. Sounds like an equally moronic plan ... I’d better stop with the...
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13 September 2020
What does this mean?
Here was a company’s description:
"We design, build, and run in-house, bespoke Leadership Development Collaborative spaces, creating a unique digital Community of Practice for organizations."
Do you know what they do? I don’t. But maybe their target audiences are people that talk like this and understand their language.
But this could be how we sound to our prospects when we get excited and talk about our business. It is not what we say that counts, it is what they understand and remember that counts.
So how do we...
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