Make things simple.

What does this mean?

Here was a company’s description:

"We design, build, and run in-house, bespoke Leadership Development Collaborative spaces, creating a unique digital Community of Practice for organizations."

Do you know what they do? I don’t. But maybe their target audiences are people that talk like this and understand their language.

But this could be how we sound to our prospects when we get excited and talk about our business. It is not what we say that counts, it is what they understand and remember that counts.

So how do we prevent bad communication?

Let’s ask our parents to watch us give our presentation. Every time they twist their faces in confusion, that is a sign. Some phrases need work.

Make things easy.

I believe this ……"Closing is about making it easy for people to do what is in their best interest."

Of course our products, services, and business are in our prospects’ best interest. They want the benefits. But …

·         Do we make it easy for them to buy or join?

·         Can we make buying or joining simple to understand?

·         Can we make presentations more accessible?

Here is an example.

"I know you are busy, but you have to eventually eat lunch. Let me show you during lunch, so you won’t fall behind on your work."

Prospects know what they want. Sometimes our job is to make access to what they want easy.

Change these words for better results.

"What if" is negative. Prospects tend to think of worst-case scenarios.

"What happens when" is more positive. Prospect start dreaming about a better future.‚Äč


Business and shop signs:

On an Optometrist's Office door,

“If you don’t see what you’re looking for, you’ve come to the right place”

In a Shoe Repair Store,

“We will heel you…

We will save your sole…

We will even dye for you!”

On a Podiatrist's office door,

“Time wounds all heels”

Written on a Septic Tank truck,

“Yesterday’s Meals on Wheels”

On a Plumber's truck,

“Don’t sleep with a drip. Call your plumber.”

At a Tyre Shop,

“Invite us to your next blowout.”

On an Electrician's truck,

“Let us remove your shorts.”




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