02 November 2025
Salespeople can unintentionally scare their prospects. Prospects often sense an agenda — they feel someone wants to sell them something.
Nobody likes to be sold, but people love to buy.
So how do we help people feel like they are buying rather than being sold to?
By putting the control of the information flow in their hands.
When someone gives a presentation, they are selling to us. But when they ask us questions and answer our questions, we feel like we’re the ones buying.
See the difference?
What’s the one question that can shift...
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