Please find a range of blogs below:
30 November 2025
If someone had shared these absurd-sounding brain rules with me
30 years ago, I would’ve said, “You’re crazy!”
But brain science has turned many ordinary, struggling business owners — including me — into productive, confident communicators, coaches, and speakers.
All we have to do is learn from what brain researchers have already discovered — and getting that all-important “yes” becomes a lot easier.
It’s what we don’t know that holds us back.
Ready for...
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23 November 2025
If our prospects aren’t interested, they’ll simply change the subject.
So, how do we make conversations interesting?
By talking about the problems and challenges our prospects are already thinking about.
Here are five examples of great opening sentences that get attention right away:
“If you have a few minutes, I’d like to share how we can help you pay less tax.”
“If you have a few minutes, I’d like to share how we can help you save time with your accounting.”
“If you have a few minutes,...
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16 November 2025
We don’t need a day that’s 24 hours and 15 minutes long.
All we need is to make better choices about how we spend the time we already have.
Instead of mindlessly channel-surfing, watching endless cat videos, or getting lost in YouTube’s recommendations and gloomy news commentaries — keep enjoying them if you like!
But what if we took just 15 minutes of that time to become an expert at something?
There are 52 weeks in a year.
Imagine where we could be if we spent 15 minutes a day improving a skill or learning something...
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09 November 2025
The only thing between us and where we want to be is a bunch of things we don’t know … yet.
If we already knew them, we’d already be where we wanted to be.
It’s what we don’t know that holds us back.
Many years ago, I created what I thought was the perfect presentation.
Every fact was illustrated, every objection addressed, and every word led perfectly to the close.
I placed my offer on a pedestal, ready to win new business.
And then the universe said, “Bernie, you’re an...
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02 November 2025
Salespeople can unintentionally scare their prospects. Prospects often sense an agenda — they feel someone wants to sell them something.
Nobody likes to be sold, but people love to buy.
So how do we help people feel like they are buying rather than being sold to?
By putting the control of the information flow in their hands.
When someone gives a presentation, they are selling to us. But when they ask us questions and answer our questions, we feel like we’re the ones buying.
See the difference?
What’s the one question that can shift...
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