Can We Build a Business Without Talking to People?

02 August 2026

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Every so often I hear someone say:

"I'm going to build my business entirely online. I'll create content, improve my mindset, set goals, automate everything and let opportunities come to me."

Now, don't get me wrong.

Good marketing, social media, branding and technology can all help.

But after more than 25 years of coaching professionals, I've noticed something interesting.

The real breakthroughs usually happen when we have a conversation with another human being.

Business is still built on relationships.

People do business with people they know, like and trust.

And trust is often created one conversation at a time.

A simple approach

Instead of trying to convince people to buy something, start by finding out whether they have a problem you can help solve.

If they don't, that's perfectly fine.

If they do, and they would like help, then you may have the start of a valuable professional relationship.

This takes away much of the pressure and makes conversations feel more natural.

A simple rapport-building tip

One of the easiest ways to build rapport is to start with something that most people would naturally agree with.

For example:

• As you know, most people would like greater peace of mind.
• As you know, time seems to pass faster every year.
• As you know, uncertainty can make decision-making difficult.
• As you know, many people worry about their financial future.
• As you know, everyone wants the best for their family.

Simple statements such as these can help people feel understood.

And people tend to like people who understand them.

A powerful question

Towards the end of a conversation, instead of wondering what to say next, try asking:

• "What would you like to do next?"

It's a simple question.

But it encourages people to make a decision and choose their next step.

Most importantly, they remain in control.

Conversation starters

• "If you have a few minutes, I'd like to share an idea that may help you retire earlier."
• "If you have a few minutes, I'd like to share a way of creating greater financial security."
• "If you have a few minutes, I'd like to share how some people are generating more referrals."
• "If you have a few minutes, I'd like to share a strategy that may help reduce unnecessary tax."
• "If you have a few minutes, I'd like to share an idea that could give you greater peace of mind."

Remember:

Technology is useful.

Marketing is useful.

But conversations still matter.

Have a successful week.​

Humour

I asked the waiter, "How do you prepare your chickens?"

He said, "Nothing special. We just tell them they're going to die."

I told my wife I was thinking of taking up archery.

She said, "That's a bit of a long shot."

The inventor of the knock-knock joke should get a No-bell Prize.

I bought a ceiling fan the other day.

Complete waste of money. He just stands there applauding.

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Until the next time, if you have friends who would like to get these newsletters, please send this link:

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