Turning Referrals into Gold

17 August 2025

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The easiest prospects to approach: Referrals

Referrals are like gold—they come pre-qualified and pre-trusted.

How to ask for referrals

1. Timing matters: Ask happy clients immediately after a successful interaction.
2. Be specific: “Do you know anyone who’s also looking for [specific benefit]?”
3. Make it easy: Provide an email template or introduction message they can use.

Why referrals are powerful

A referral means someone has already vouched for you. It’s the fastest way to start a conversation on the right foot.

Humour

I asked a client for a referral. They said, “Sure! Do you want my cousin or my dog?”

Referrals are like shortcuts. Except my GPS always says, “Recalculating...”

Why do I love referrals? Because someone else does the hard work for me.

Until the next time, if you have friends who would like to get these newsletters, please send this link:

http://www.berniedesouza.com/coaching/professionals.aspx

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