The Two-Minute Trust Builder

10 August 2025

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Build trust faster with these two-minute techniques

Trust is earned, not given—but it doesn’t have to take forever.

Quick trust-building techniques

1. Share a relatable story: “I’ve been where you are, and here’s what helped me.”
2. Be transparent: “This might not be the right fit for you, but I’d love to explore it together.”
3. Find common ground: “We both share an interest in [topic].”

Why speed matters

Prospects make snap judgments. A quick, honest connection makes all the difference.

Humour

I tried building trust in two minutes, but my timer distracted me halfway through.

Trust takes years to build, but only seconds to break—especially if you step on your prospect’s foot.

I asked a prospect, “Do you trust me?” They said, “Do I have a choice?”

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