19 October 2025
Want to create connection quickly? Try these simple openers:
- Most people…
- Everybody knows…
- Everybody says…
- Well, you know how…
- As many of us know…
- If you are like most people…
- There’s an old saying…
Put these phrases in front of facts your prospects already believe. They’ll nod in agreement—and now the conversation has begun.
Try & Do
Inside each of us there’s a part that can “try” … and a part that can “do.”
Which part are we using to build our businesses?
Unfortunately, most people only try.
Successful people don’t just “try.” They do.
Phrases & Disclaimers That Build Trust
It isn’t what we say that matters.
It’s what our prospects believe.
Information on its own is just… information.
And let’s face it—prospects already have too much information.
More facts and figures won’t win them over. What they want is trust.
Here’s a simple rule:
People will never argue with you if you never make them wrong.
I’m delighted to be speaking at 2 online coaching sessions with the Personal Finance Society Ipswich Committee:
Wednesday 5 November, 12:00pm – 1:00pm
How to close more easily using the exact soft words—face to face or over the phone/video call.
Wednesday 3 December, 12:00pm – 1:00pm
How to build solid trust and rapport in seconds—face to face and over the phone/video call.
Each 1-hour session is practical, focused, and interactive. If you’re a financial advisor, mortgage broker, or insurance broker, you’ll find these skills incredibly useful.
Register here: https://us02web.zoom.us/meeting/register/plPLDmhjQRaz1KGtJhyDLQ#/registration
Looking forward to seeing you there!
Humour
Two friends were in the wine section at their local supermarket, and one said to the other:
"How much do you normally spend on a bottle of wine?"
"About an hour," the friend replied.
Until the next time, if you have friends who would like to get these newsletters, please send this link:
http://www.berniedesouza.com/coaching/professionals.aspx
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