15 September 2024
The universe is biased towards people with skills.
- They earn more
- Feel happier
- Accomplish incredible feats
- Reach their dreams
… and it is so unfair.
People without skills work hard, longer … and don’t get the same rewards.
If we want to do more, get rewarded more, and be happier, then we will want to learn more skills. We don’t want to be like the person who graduates from university and says, “I’m done with learning. This is as good as I will get.”
Power in these phrases
If we don’t think words make a difference, try using these phrases and observe how our prospects react:
- “Guess what happened to me?”
- “I have a good story.”
- “Here is the short story.”
- “Would you like to know how I did it?”
- “Would it be okay if?”
- “There is an old saying.”
- “Most people don’t realize this.”
- “Let me share a secret with you.”
Prospects will react. Words make the difference.
Re-think how we talk to prospects
Our human brains are optimized for our ancestors. They had to worry about saber-tooth tigers and what to eat tomorrow.
They didn’t have to worry about retirement plans, insurance costs, inflation, math, taxes and commuting problems.
So, when we talk more about “now” and less about the “future” … we connect with our prospects’ brains. Something to think about before our next presentation.
Another way to get great, pre-sold prospects
Leads, networking events, advertising, referrals. Great ways to prospect for new team members. But consider this.
What if we made our offer so compelling that people would seek us out?
Changing our offer is magical. Here is a simple example.
You: “Hey Bernie. Let’s go for a walk. We can get a little exercise and fresh air.”
Bernie: “Uh, no. Sounds like I would have to make an effort.”
You: “Hey Bernie. Let’s walk over to the local donut shop. I heard they put fresh grease in the deep fryer.”
Bernie: “I am holding the door open already. Hurry up. Let’s go.”
Financial Advisors – Midlands
How to get clients without prospecting.
At no cost – Here are details of face-to-face Masterclass for Financials Advisors
Free ticket if booked in advance. Only 18 seats available.
Please find the details below. Click here for short video.
Date: Thursday 26th September 2024
Time: 2:00 pm to 4:00 pm
Venue: Hogarths Hotel, Four Ashes Road, Dorridge, Solihull, B93 8QE
During this workshop, I will also include my "12 magic words" technique for
- Rapport, to turn a stranger into a friend.
- Key question to find out the prospects' biggest financial challenge
- How to close using the exact soft words.
This effective 12-word process I have shared at many MDRT events around the world.
Please don't miss this opportunity to take one of the 18 remaining seats at this venue.
Join us for an afternoon of knowledge-sharing and networking. We look forward to welcoming you to this impactful event.
Limited numbers, so confirmation required.
Email justyna@berniedesouza.com or call Bernie De Souza on 07795 600 700 to book your place.
Humour
School exams and reports.
Exam question: "Use the word diploma in a sentence".
Pupil: "Our pipes were leaking, so my dad called diploma."
Teacher: "Who can tell me where Hadrian's Wall is?"
Pupil: “I expect it's around Hadrian's garden!"
Biology teacher: "What happens when the human body is immersed in water?"
Student: "The telephone rings"
Teacher: "Where's the English Channel?"
Pupil: "I don't know. My TV doesn't pick it up."
Angry father: "Just look at this report card! Your friend John doesn't come home with C's and D's on his report card!"
Son: "No. But he's different. He's got really smart parents"
Until the next time, if you have friends who would like to get these newsletters, please send this link:
http://www.berniedesouza.com/coaching/professionals.aspx
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