17 March 2024
Forget, facts, features, PowerPoint, and company videos. The real action happens in the first few seconds of our conversation. And, when we do get a chance to talk, let’s keep it short.
Let’s use sound bites to deliver the maximum effect in the minimum number of words.
Some soundbite examples:
- For insurance sales: “Dying for us is a major inconvenience, but even a larger inconvenience for the people we leave behind.”
- For diet sales: "Turn your body into a fat-burning machine."
- For team members at your company: “Learn one time and earn larger initial advise fees forever.”
Prospects make up imaginary objections
When we talk too long, or say the wrong things, prospects want to tell us “no” … but they are semi-polite. They want to be socially graceful and don’t want to say “no” to our faces.
So what do they do? They make up fake or imaginary objections.
See if you have heard any of these:
- “I’m too busy”
- "I need to think it over”
- “We don’t have any money”
- “I need permission from my spouse”
We should take a hint. We have to present better. When we do, these objections magically disappear.
Financial Advisors – Midlands
How to get clients without prospecting.
At no cost – Here are details of face-to-face Masterclass for Financials Advisors
Free ticket if booked in advance. Only 18 seats available.
Please find the details below. Click for here for short video.
Date: Thursday 11th April 2024
Time: 2:00 pm to 4:00 pm
Venue: Hogarths Hotel, Four Ashes Road, Dorridge, Solihull, B93 8QE
During this workshop, I will also include my "12 magic words" technique for
- Rapport, to turn a stranger into a friend.
- Key question to find out the prospects' biggest financial challenge
- How to close using the exact soft words.
This effective 12-word process I have shared at many MDRT events around the world.
Please don't miss this opportunity to take one of the 18 remaining seats at this venue.
Join us for an afternoon of knowledge-sharing and networking. We look forward to welcoming you to this impactful event.
Limited numbers, so confirmation required.
Email justyna@berniedesouza.com or call Bernie De Souza on 07795 600 700 to book your place.
Humour
Q: How many people work at your company?
A: About half of them
An old couple are at church, when the wife leans across to her husband and whispers,
"I’ve just let out a silent fart, what should I do?", to which he replies,
"Change the battery in your hearing aid".
The writer of 'The Hokey Cokey" song has died.
It was a struggle getting him in the coffin.
They put his left leg in, then the trouble started.
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