Paste a sticky note inside our prospects’ minds.

10 March 2024

The longer our offer stays in our prospects' minds, the better chance of our message sticking in their minds. We want to be more than a fleeting thought.

Examples of questions that stick?

• "If taking care of your pension gives you the option to retire earlier , what will you do during those extra years of freedom?"
• "When you get a better return on your investments, what are some of the additional things you will spend it on?"
• "How will you feel when you know all of your inheritance will go to your loved ones and not the Government? “

Asking these special types of questions is a great way to reinforce our message, and makes the prospect more actively engaged.

Is what you offer worth the cost of change?

Want to make more persuasive sales offers? Then, imagine that our prospects are thinking this:

“Is what you offer worth the cost of change?”

For prospects to buy from us, it will require some time, money, and effort investment from our prospects. If the investment seems too much, we will get a “no” answer from our prospects.

Prospects may not tell us this, but they certainly do think this. Let’s make sure the benefits we present, or the solutions to their problems, are worth their investment.

Humour

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