One good story away from incredible success?

27 October 2024

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Prospects make decisions on … what they remember. They can’t make decisions on what they forget.

How much do prospects remember of our presentation? Experts estimate … 10%!

That means 90% of what we say will be forgotten.

Do this:

  1. Pick which 10% we want our prospects to remember.
  2. Then put that 10% into a mini-story.

Be a pro.

Need an example?

“Last year my neighbour complained about paying too much tax. Guess what? This year he complained about his tax bill again. I don’t want to be like my neighbour. I have a plan to help people pay less tax.”

Should prospects change?

Prospects don’t have to take our advice. They can continue their lives as they are. That is an option.

We can look good in their eyes and say this before we start:

“Before I advise you on your situation, I just want you to know I have a great solution. At the end of this presentation, you can decide if this advice is for you, or if you want to keep things the same.”

Now prospects know they don’t have to look for flaws in our presentation so they will have excuses not to join. Instead, they can relax and listen to our message with an open mind.

Here is the short story.

If we want our hopes, wishes, goals, and visions to actually happen, we need to take action. Find one little thing we can do to move us forward, and then make that a … habit!

Our habits create our future.

 

Humour

The Top 20 Book Titles of the Year:​

  • The Long Drop - by Eileen Dover
  • Empty Cage - by Freda Bird
  • The Dirty Dozen - by Yu Flung Dung
  • The Race to the Outhouse - by Willie Makit, with illustrations by Betty Dont.
  • How to improve your Garden - by Mo Delawn
  • Danger - by Luke Out
  • Bottoms Up - by Hugh Jass
  • Downpour - by Wayne Dwops
  • Enter - by Doris Open
  • Falling Trees - by Tim Burr
  • The Yellow River - by I.P. Freely
  • Hitting the Wall - by Isadore There
  • The World of Insurance - by Justin Case
  • The Great Escape - by Freda Convict
  • Spaghetti Recipes - by Al Dente
  • Better Beer Making - by Bud Wiser
  • The Life of a Cloakroom Attendant - by Mahatma Coate
  • Fly on the Windscreen - by S. Platt
  • House Cleaning - by Manuel Labour
  • Dangerous Driving - by Pastor Redlight

Until the next time, if you have friends who would like to get these newsletters, please send this link:

http://www.berniedesouza.com/coaching/professionals.aspx

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