My Two Favourite Mini-Phrases to Disarm Negative Prospects.

  1. “Here is the short story …” And then I give a couple sentence summary of my offer.
  2. “What would you like to know first?” Now the prospect forgets about his resistance to us and opens up and tells us what he wants to know.

This conversation hook is a no-brainer.

Say, “Guess what happened to …”

Instant engagement. Then, when our prospects guess, or say that they don’t know, this gives us a chance to tell our story that introduces how we can solve the prospects problem, they didn’t know they had.

Curiosity works.

Two Magic Words

Want to take control of your prospects’ minds and get them thinking about our solutions to their problems?

Then use these two words: “What if.”

For example, you might say:

  • "What if you could pay less tax?"
  • "What if we had a plan B if we lost our job?"
  • "What if saving for retirement was easy?"
  • "What if we could solve the inheritance Tax problem?"


I just asked my husband if he remembers what day it is today

..... Scaring men is easy.

If I ever need a heart transplant, I want my ex's. It's never been used.

Man: I have a pen, you have a phone number. Think of the possibilities.

Woman: I have stilettos, you have a face. Think of the injuries.




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