30 April 2023
Quick questions.
Which is more powerful?
- A Facebook ad to strangers?
- A quality referral from someone we helped.
The answer is obvious.
A quality, pre-sold referral is a great prospect.
Phil was able to sell his financial advisor business because of my help. But the biggest factor in my opinion? Personal Introducers' Events. Getting inbound quality prospects makes our businesses more valuable to purchasers.
Here it is in Phil's own words in less than a minute.
http://www.berniedesouza.com/phil_gammond_professional_introducers_testimonial.aspx
Cold leads treated like sheep, pushed into funnels, sorted and sold to ... seem like a waste of time in comparison.
Building relationships with a few people and investing time in their development feels like a better business model.
Internet marketing is so different.
The normal approach is to make each prospect a statistic, go for quantity, automate everything to avoid any personal contact. Okay, a slight exaggeration, but how do we feel when we are put into a social media funnel?
Not good.
There is so much to learn in our business, and we all wish we had more time.
But investing time in getting quality referrals will give us a great return for our efforts.
Step one. What is the perfect client or customer?
Look for 3 criteria. Maybe if you are a professional dealing with the public you might go for a criterion of.
- Age
- Location
- Household income
Then when you do ask for a referral, you give people a clue of what type of referral you would like.
How do you ask for a referral? A good starting point
Email me personally if you want a bespoke script for your business bernie@berniedesouza.com
Humour
- Door of a plastic surgeon's office: "We can help you pick your nose!"
- On an electrician's truck: "Let us remove your shorts."
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