02 April 2023
We are in a commercial business, not a social chit-chat club.
That is why when we talk to people using social language, we talk, we show videos, we read flip charts, we look at web pages . . . and nothing happens.
We are not paid to talk to people, to give presentations, to read flip charts, etc.
We are paid to get prospects to make a decision to join our business or become a client.
That's it.
Now, if you are still operating in the social chit-chat world, you may be lost as I explain the following:
Decisions are made in a specific area located in the subconscious mind.
Commercially, we must talk directly to that area located in the subconscious mind with special language.
Talking to the conscious mind with flip charts and videos . . . not a productive idea for business, but a fun hobby if you enjoy interacting with people.
Because no one ever told me this, I worked hard finding new leads and prospects to socially interact with, give presentations to etc. A dead end.
So, if you are using social talking skills, just be aware that there is a whole new world out there awaiting you when you decide to "cross the line" to commercial talking skills.
Here is an exercise to check if you are trained or untrained - record what you say in the first 20 seconds when you prospect or speak with a client.
If you are just saying “How are you?” or “How can I help?” or “That looks like a nice tie” perhaps you might need more help.
One of my books “Getting Yes Decisions” will get you started, click here for more information: https://berniedesouza.thinkific.com/pages/getting-yes-decisions
Humour
Breaking news:
- Liverpool police have discovered £5million worth of drugs, eight AK47 assault rifles and nineteen handguns behind a library on the outskirts of the City Centre. Residents are said to be deeply shocked - they say they didn't know they had a library.
- Two Eskimos sitting in a kayak were chilly. They lit a fire in the craft, it sank, proving once and for all that you can't have your kayak and heat it.
- I visited the offices of the RSPCA today. It's tiny: you couldn't swing a cat in there.
- I was driving up the motorway and my boss phoned me and told me I'd been promoted. I was so shocked I swerved the car. He phoned again to say I'd been promoted even higher, and I swerved again. He then made me Managing Director and I went right off into a tree. The police came and asked me what had happened. I said, 'I careered off the road.'
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