Stop looking for cheap and easy shortcuts. (Let’s use our unfair advantage.)

If sending a text worked, our company would have done it already. They wouldn't need us.

Once we stop looking for lazy secrets to success, we will think, "Hey, what can I do better? What can I do that the company can't do? Why does the company need me?"

And the answer is ...

To have a conversation with a "live" human being. To have a relationship with someone instead of bombarding everyone with a faceless, heartless text.

You and I are awesome at this. Let's use our power to do this. Our company can't do it. We can.

Here are the 6 levels of communication on rapport to win more clients

In reverse order, they are:

  • Level 6 - Email / Text
  • Level 5 - Letter (slightly better)
  • Level 4 - Telephone call (gets an instant response)
  • Level 3 - Skype/ Facetime (instant response and you see people)
  • Level 2 - Face to face meeting with a coffee (people are more likely to do business at this level)
  • Level 1 - Face to face meeting with food (people only have food with people they like and trust)


Our goal is to get to Level 1 or 2 - the best way of doing this is with the Level 4 telephone call.

Once you are at Level 2 make sure you book your next Level 2 meeting while you are there - face to face.

Please do not fall into the trap of saying ‘I’ll email you to make our next appointment’ or you have just gone back to the worst way to communicate with rapport – Level 6!

Emails are important for information but not necessary communication tools with a potential client.

This one-minute video will also explain it in more detail as well.

We make an offer to our prospects … every time.

Our offers can be good, mediocre, or just bad.

And what if our offers were awesome? Instant results.

Our prospects will compare our offer to … everything else that is available to them. We have to be good.

Good offering good words makes our life very easy.



  • The average person thinks he isn't - Larry Lorenzoni
  • Lawyers believe a man is innocent until proven broke - Robin Hall
  • Having more money doesn't make you happier. I have 50 million dollars but I'm just as happy as when I had 48 million - Arnold Schwarzenegger
  • As I hurtled through space, one thought kept crossing my mind: every part of this rocket was supplied by the lowest bidder - John Glenn
  • The first piece of luggage on the carousel never belongs to anyone - George Roberts




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