04 September 2022
"The pulvinar nuclei of the thalamus play a major role in attention and filter out unnecessary information."
This is what we sound like when we unnecessarily complicate our presentations.
Now we have scientific proof that our prospects ... ignore us!
And even if we get an appointment, our prospects will only remember a tiny portion of what we present.
Bad solution: Create more slides, more videos, and even more information.
Better solution: Learn how to get prospects to pay attention to us and remember what we present.
So, which solution will we take?
"I want the better solution."
Good. Let’s start learning now. Baby steps first.
Use the word "now" helps. Consider this:
"Now, you won’t have to ..."
The "now" stops our prospects’ brains for a moment and helps them concentrate on the next few words we say. A great start.
Of course, it would lose its power if we used "now" in every sentence, but we get the idea. We will learn more of these words and phrases to help our prospects hear our message.
But want to make it stronger?
"Now, this is weird ..." (Prospect drools in anticipation.)
Now we know at least one way to get prospects to hear more of our message.
"I don't know how."
The team member whines, "I don’t know how."
The problem is not the knowledge. Amazon currently has over 32.8 million books available. Plenty of books on any subject or challenge.
The team member’s problem is not having the motivation to learn.
So instead of researching knowledge for the unmotivated team member, we should address the real problem first: Internal Motivation.
Humour
Business and shop signs:
On a Maternity Room door:
"Push. Push. Push."
At a Car Dealership:
"The best way to get back on your feet - miss a car payment."
In a Veterinarian's waiting room:
"Be back in 5 minutes. Sit! Stay!"
At the Electric Company:
"We would be delighted if you send in your payment on time.
However, if you don't, YOU will be de-lighted."
In a restaurant window:
"Don't stand there and be hungry; come on in and get fed up."
In a Radiator Shop:
"Best place in town to take a leak."
At a Cemetery:
"We'll be the last to let you down."
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