10 July 2022
The salesperson asked me, "So what got you thinking about a new computer?"
And then I sold myself.
I drove home with my new computer wondering, "Why have I spent all my time trying to convince others? They do a lot better job convincing themselves."
<Slaps forehead and leaves a bright red palm print.>
Who do we listen to? Salesmen? Or our own minds?
Now, we might be thinking, "Are you saying we should get our prospects to sell themselves … instead of getting them to watch that corporate, boring video?"
Uh. I will let you read between the lines.
Need more "starter words" to get prospects to sell themselves?
- "Is there any reason that you are looking to start a business now?"
- "What is the most important reason you want to start save?"
- "What inspired you to want this change your Mortgage provider?"
- "I am just curious, how will this affect your future?"
- "I am just curious, how long have you been thinking about this?"
Our pre-closing opening words should get our prospects to convince themselves they are right.
Rapport words idea:
"Most people want to know this."
Opening words idea:
"I was wrong about this …"
Closing words idea:
"Most people do this step next."
Humour
Quirky and clever business names:
Florists
Florist Gump
Back to the Fuchsia
Fish & Chip shops
The Codfather
Alex Plaice
A Fish called Rhondaa (in Wales)
The Frying Scotsman (in Glasgow)
Hairdressers
Curl Up and Dye
Ali Barber
Clothes shop
Geordie Armani (in Newcastle)
Kebab & Burger Vans
Jason Donervan
Hound of the Basket Meals
Flooring Shop
Lino Ritchie - "Hello. Is it me your looking floor?"
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