The 3-word formula for success

"How we can" formula.

The three words, "how we can", makes prospects pay attention and listen to our benefits. So, when we describe our products, business, or advise use these words for better impact.

How we can:

  • Be the first one to retire in your peer group.
  • Have on going automatic leads.
  • Build family memories with a holiday of a lifetime.
  • Increase our investments while we sleep.
  • Improve our portfolio in just one meeting.
  • Protect our children from paying inheritance tax.
  • Understand when we can retire in one coffee meeting.

How to get better.

The lowest form of presentation is facts, figures, history of the company, featuring products and services, etc. This is where we start when we enter the business.

A higher form of presentation is conversation. This relaxes our prospects, and we get two-way feedback. Many leaders master this and close effortlessly.

The highest form of presentation is a story. Story creates a vision and emotions inside of our prospects’ minds. Decisions are made on emotion.

Ask ourselves, "How can we improve our story skills?"

Stories move prospects to action. This should be our ultimate presentation goal.

Want to know how to tell a story? this 5-minute video will explain how

Click here: How to tell a story?



A man is very overweight, so his doctor puts him on a diet.

"I want you to eat regularly for two days," she tells him. "Then skip a day and repeat the procedure for two weeks. The next time I see you, you'll have lost at least five pounds."

When the man returns, he's lost nearly four stone. "Why that's amazing," the doctor says. "Did you follow my instructions?"

The man nods. "I'll tell you though, I thought I was going to drop dead that third day."

"From hunger you mean?" Asks the doctor.

"No," the man replies, "from skipping."




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