10 April 2022
Q. “I want to sit on my butt and let the ‘law of attraction’ build my business. Of course, I will set some goals, work on my attitude, do a fire walk, and chant some affirmations to help. Will I re-watch the movie, ‘The Secret’? Sure. Mind over matter. So, what do you think about that?”
A. Attraction marketing, branding, Internet systems, funnels, avatar targeting, and online influencing sound sexy ... but the real action happens when we actually talk to a “live” human being.
Prospects are generally neutral.
They don't become good or bad prospects until they react to us.
Try this instead.
Create rapport and find out if our prospects have a problem that we can help with. If we can’t solve a problem for them, we should stop with our agenda. Pushing our stuff on prospects who don’t want or need what we offer is what gives Professionals a bad reputation.
Let’s be pro about this. So many people need help with their problems. Let’s talk with them directly.
Hare is a tip to build instant rapport, mention a fact that your prospect will agree with immediately, maybe use these 3 words in front of the fact.
As you know, we all want the best for our children
As you know, we all want more time
As you know, things are getting more expensive
As you know, fuel prices are only going one way
Another way to close.
Tell our prospects to make a decision now. How? Try these words.
“What would you like to do next?”
This forces prospects to make a choice and choose an action. Plus, they feel good to be in control without some pushy salesman close.
And no rejection for us.
Fun first sentences.
- “If you have a few minutes, I would like to share with you how you can have an option to retire earlier.”
- “If you have a few minutes, I would like to share with you how you can have an income when you are ill”
- “If you have a few minutes, I would like to share with you how you can pay less tax”
- “If you have a few minutes, I would like to share with you how you can have more peace of mind.”
- “If you have a few minutes, I would like to share with you how you can get a better return on your savings”
- “If you have a few minutes, I would like to share with you how you can be in business together.”
- “If you have a few minutes, I would like to share with you how you can get business tax deductions, just like the big companies.”
Humour
- Have you heard about the dyslexic Mexican? His favourite chat up line is: "Get your taco Senorita, you've pulled."
- Sad news .... the Managing Director of Dulux paints has died of hypothermia while trekking across the Antarctic.
- Paramedics said he could have done with another coat.
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