Do you know the guidelines to Brain Science?

If someone had shared these absurd brain rules with me 30 years ago, I would have told them, "You are crazy!"

But brain science can turn ordinary, ineffective business owners like me into productive coaches and speakers. All we have to do is learn from these smart brain researchers and getting “yes” decisions becomes easy.

It is what we don’t know that holds us back.

Ready for a few brain rules?

  1. All decisions are made in the subconscious mind.
  2. Decisions happen immediately.
  3. Decisions happen before the information.
  4. Our closing can be in the icebreaker.
  5. Prospects don’t want to hear information unless they have already made a decision.
  6. Limit decision choices to just two.

The list can go on and on. It takes time to learn what we don’t know, but the good news is that we can learn.

“Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.”

-- Earl Nightingale

Instant attention from our prospects.

Just start with these words:

“Have you ever noticed ...”

For example:

  • “Have you ever noticed how they keep increasing our hours?”
  • “Have you ever noticed how prices go up faster than our pay rises?”
  • “Have you ever noticed how much happier we are on Saturdays?”
  • “Have you ever noticed how we don’t have as much time as we used to?”


  • Apparently RSVP'ing back "maybe next time" to a wedding invite isn't the correct response.
  • I just found out I'm colour blind. The diagnosis came completely out of the purple.




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