27 October 2019
You already know this:
* Prospects don’t pay attention to us.
* Prospects don’t listen to us.
* Prospects desperately want to do anything but hear us out.
We are dead, unless we …
Grab and hold their attention!
How? Here are a few of the many ways:
* Use controversy.
* The trap.
* The challenge.
* Curiosity dread.
* Imagine the future.
* Choosing.
* Future feelings.
* Mind-reading.
* Making the present risky.
We can get our prospects to sit on the edge of their seats, waiting anxiously for our next words. And we can do this with just … words!
Here is the challenge.
1. We can talk to 20 people, and hope 1 or 2 people will pay attention, or -
2. We can talk to 20 people and have them all listen to our every word.
Sceptical? Try this. Say to your prospect:
"Do you ever have the feeling that something isn’t quite right?"
And from that moment on, we have their attention. Too much fun.
A great opening sentence as they are thinking “What isn’t quite right” and their desire to know will help the process.
Humour
My doctor was quite a large man. He looked like the only thing he'd ever cured was pork.
I met an estate agent who didn't know the abbreviation for 'apartment'. I thought, "that's apt".
My dad suggested that I register for a donor card. He's a man after my own heart.
Have a great week
Back
Tags
Comments
Sorry, comments are now closed.