17 September 2017
Everyone knows that to build a client base you first need people to engage with your message. Someone who fully understands your message will understand what you can do for them.
I’ve got some good news and some bad news. The bad news is, not all of your clients will be willing or able to listen to your message. Some won’t understand how you can help them. Others will be cautious, expecting you to deliver the same old sales pitch.
The good news is, with these three simple tips you can ensure that potential clients fully understand what you have to offer.
Here are 3 tips to make sure your message is getting across to prospective clients:
1. Be Prepared
Before you can help someone else understand your message you need to make sure that you understand. Know your product or service well. Have a strong understanding of any objections which people might make. Set goals. What is it you want your clients or potential clients to know? If you have a firm grip on all of the possible facts, then you’ll be able to explain everything in a clear way, as well as answer any questions.
2. Keep It Simple
Don’t overwhelm your clients with every little detail of what you have to offer. Simply convey the key points which matter most to them, and those that differentiate you from crowd. They need to know how it serves their individual needs and what they get out of it - not how it works.
3. Tell a story
Telling a story helps people relate to what you’re talking about. A potential client will likely forget long lists of product or service features, but if you tell them a story about how it worked in a real-world environment, then they’ll be more likely to embrace and remember your message. This also helps you build stronger rapport by interacting with your client on a personal level, which will strengthen your relationship.
On my website we talk a lot about engaging with clients. You can learn more about how to do that easily here.
Learn another way to get your message across by watching this video here:
https://youtu.be/POwDamub71Y
A Bit Of Humour For You
An MIT linguistics professor was lecturing his class.
"In English," he said, "a double negative forms a positive. However, in some languages, such as Russian, a double negative remains a negative. But there isn't a single language, not one, in which a double positive can express a negative."
A voice from the back of the room said, "Yeah, right."
Until Next Time...
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