21 May 2017
Would it be ok if I showed you how to avoid the “are you selling to me” alarm bell?
What do I mean by that? Let me explain.
Have you ever spent an hour telling your best friend about what you do for a living, yet they don’t buy your product or service even though they are your perfect customer? Have you ever seen how that same friend watches a 15 second TV advertisement, and they can’t pull out their credit card fast enough to buy the advertised product?
That’s because there are two types of words people use:
Commercial words and Social words.
Commercial words are what advertisements use to trigger a buying response in your friend. Social words are the ones we have been conditioned to use in our daily conversation - these same words also set off alarm bells in your prospective client.
There are two alarm bells triggered by using social words:
Alarm bell 1: Am I safe?
Alarm bell 2: Are you selling to me?
Would it be okay if I told you the exact words which will close a sale without triggering those alarm bells?
The 5 magic words are:
“Would it be OK if…?”
That’s right, those are the five words! If you’ve been paying attention, you’ll see I have used these exact words multiple times already in this very article. These words bypass the alarm bell response and go straight to the subconscious mind.
There are two types of people in life, those that are trained in how to build their business easily, and those who struggle to find new clients. If you’d like more help in learning how to become the first of those people, get more great training on magic words to get new clients here.
You can learn more about Commercial Words vs. Social Words in this video here:
https://youtu.be/_E_UE47tjoE
A Bit Of Humour For You
Morris had just been hired as the new CEO of a large corporation. His predecessor presented him with three numbered envelopes....#1, #2, and #3.
"Open these if you run up against a problem you don't think you can solve," the departing CEO said.
Things went along smoothly, but six months later, sales took a downturn and Morris was really catching a lot of heat. At his wit's end, he remembered the envelopes. He went to his drawer and took out the first envelope.
The message read, "Blame your predecessor."
Morris, the new CEO called a press conference and tactfully laid the blame at the feet of the previous CEO. Satisfied with his comments, the press -- and Wall Street -- responded positively, sales began to pick up and the problem was soon behind him.
A year later, the company was again experiencing a dip in sales, combined with serious product issues. Having learned from his previous experience, the CEO quickly opened the second envelope.
The message read, "Reorganize."
This he did, and the company quickly rebounded.
After a while, the company once again fell on difficult times. Morris went to his office, closed the door and opened the third envelope.
The message said, "Prepare three envelopes."
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