26 February 2017
How To Turn Networking Events Into Profits.
I’ve been helping people master networking techniques for years, and I teach my clients
powerful techniques for making an impact, building rapport and creating profitable connections
at networking opportunities .
One of those techniques is this 3step process to get new contacts interested instantly, and
begging for more information.
We’ve all been to networking events or breakfast meetings where you need to quickly describe
what you do, and how you can help the person you’re speaking to.
It can be intimidating to try and “sell” them on your services in such a short time!
But some people have found a way to get their new contacts begging for more information in
only 3 sentences.
Would you like to learn how to do this?
It’s easy to develop quick “presentation” that will get your prospects saying, “Tell me more!”
One of the most important things to remember is that you’re not there to sell your services, but
simply to get people asking for more information.
That’s right. In order to sell stop “selling”
We all have an instinctive wariness of people trying to sell to us.
Think about it what do you do when a telemarketer calls you, or a salesperson tries to get
your attention. What’s your first reaction?
To switch off. To shut down. To protect yourself from the sales pitch.
It only takes a few seconds for people to decide whether or not they are interested. Advertising
agencies and broadcasters have learned a simple, 3 step process for capturing people’s
attention and getting them to seek out more information instantly.
If you can get this right, then “selling” will be easy!
Here’s an example, let’s say you teach people how to give public presentations with confidence.
You might say:
“Presenting to a crowd can be terrifying and can cause you to panic. But some people have
figured out a way to deliver perfect presentations with confidence every single time without the
stress.”
If you wanted to learn how to present confidently, wouldn’t this get you saying “How do they do
it?”
This isn’t some secret word voodoo it’s a proven process that works.
Here’s how:
Give them a fact that they can relate to.
Then another fact that they can believe.
Then a hook.
Fact Fact Hook
Let’s look back at our example:
Presenting to a crowd can be terrifying. fact
It can cause you to panic. fact
But some people have figured out a way to deliver perfect presentations with confidence every
single time. hook
Of course, there are a few techniques and strategies you can use to make this even more
effective, but that’s the basics.
For example, when crafting your “hook” use a 3rd party reference. Instead of saying “I” which
triggers the sales alarm give them value from an objective “some people” source.
Try it! You’ll be surprised how well it works.
If you’d like to learn how to master this powerful tool and turn networking events into profitable
businessbuilding tools, click here (my site)
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