03 December 2017
Everybody knows that the fastest way to grow your business is by growing your client base. There are times though, when your networks and traditional pathways aren’t bringing new clients through your front door. So what do you do?
Get creative.
Here are 3 creative ideas to help you bring in more clients and grow your business.
1. Provide Seminars For Students And Job Seekers
We often focus only on those people who are qualified leads right now, and sometimes ignore potential prospects who could make great clients at a later time. Students and job seekers are people who will be entering the workforce soon, and could potentially become those clients.
A company working in the financial services sector could offer seminars on how to manage money to these groups. As these students and job seekers enter the workforce and look for their own professional services, your business will be in the front of their mind. In the case of college students, you’ll also likely receive some exposure with their parents, who are often footing the bill for their education.
2. Host Events
Hosting events allows your existing clients to network with each other, while also allowing prospects to see that you have a great relationship with your current clients.. It can be as simple as a hosting a movie night, a bar crawl or a trivia night. It is even better if you can incorporate some of the existing products or services of your existing clients into the event. This helps show prospects that you support them in their business endeavours in every way, not just with the service that you provide.
3. Embrace Social Media
Social media can seem like a difficult way to find new clients. There are so many platforms with so many people saying so many things - how will my message be heard? The key is to provide value. If you can provide interesting and relevant articles which provide people some real value, you’ll begin to gather more followers. Then you can begin to direct these followers to your website and show them how you can help them to learn more.
Learn more about how to get new clients without even selling here.
A Bit Of Humour For You
A realtor had just closed his first deal, only to discover that the piece of land he had sold was completely under water.
"That customer's going to come back here pretty mad," he said to his boss. "Should I give him his money back?"
"Money back?" roared the boss. "What kind of salesman are you? Get out there and sell him a houseboat."
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